Nexxus Blonde Assure Purple Shampoo, 8.5 oz, for Blonde Hair Color & Keratin Protein Treatment

As a trailblazer in salon-grade products, Nexxus has evolved its popular Color Assure collection, drawing upon scientific insights and natural elements. Introducing innovative formulations with a refreshed appearance, the brand seeks to enhance color vibrancy for extended periods. Through proteomics research, Nexxus scientists discovered that color loss and dullness stem from the moment hair is dyed. Consequently, they developed the unique PROTEINFUSION blend, enriched with Elastin Protein and Quinoa, alongside other key ingredients, ensuring Color Assure products last up to 40 washes, delivering vibrant color for longer.

Beyond the aesthetic update, Nexxus broadens the Color Assure lineup with new product offerings tailored to color care. The expanded range now includes a shampoo, conditioner, cleansing conditioner, a purple shampoo for blond and silver tones, and a deep treatment mask. Among these, the Nexxus Blonde Assure Purple Shampoo stands out as a premier choice for blonde hair, leveraging Keratin Protein to address diverse blonde hair needs. Recognizing that hair is primarily composed of proteins (about 90%), Nexxus employs advanced science to understand protein requirements for various hair types, crafting personalized formulas to rejuvenate strands.

The Nexxus Blonde Assure Purple Shampoo, featuring the exclusive PROTEINFUSION blend with Keratin Protein and Violet Pigment, effectively tones brassiness in blonde or silver hair. To achieve optimal results, users should employ it 1-2 times weekly, leaving it in for 1-5 minutes before rinsing with the accompanying Blonde Assure Conditioner. This purple shampoo not only neutralizes brassy tones but also ensures long-lasting color care and vibrancy.

For those seeking to brighten their blonde hair, this shampoo provides immediate results, delivering cooler, smoother, and brighter tones post-use, leaving hair lustrous. Designed for salon-quality care, the Nexxus Purple Shampoo for blonde hair revitalizes without weighing it down, imparting flexibility and suppleness.

The combination of Keratin Protein and Violet Pigments in the Nexxus Blonde Assure Shampoo specifically targets brassiness in colored hair, while the Color Care Shampoo, rooted in salon expertise and fortified by science, offers proven protection for colored locks. Tailored for bleached, platinum, or silver hair, the Nexxus Blonde Assure Treatment Shampoo can be seamlessly integrated with the Color Assure Conditioner for comprehensive color care.

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